Paid Ads Campaigns for Inner Beast Clothing Co
Achieved a remarkable 157% increase in online sales for the brand within just six months through targeted ad strategies and performance marketing.
- Performance Marketing
- Paid Ads
- Sales Growth
Results
157% increase in sales and 1.5% increase in the overall conversion rate
Strategy
Paid ads on Meta and Google, creating engaging content strategy, EDM campaigns
Engagement
Managed to keep the CTR above 2.3% with different type of creatives
Marketing Tools
Meta and Google ad platforms, Mailchimp, Google Analytics 4, Canva, Photoshop, Capcut
Project Overview
E-commerce Growth Strategy for Inner Beast Clothing was a key project where I implemented data-driven paid advertising and email marketing initiatives, driving a 158% increase in online sales within eight months. This involved crafting and executing targeted Meta and Google Ads campaigns, optimising ad spend to maximise conversions, and leveraging Mailchimp EDM campaigns with advanced segmentation and automation. By combining precise audience targeting, compelling creatives, and lifecycle email flows, we significantly boosted customer engagement, retention, and overall revenue growth.
Meta Ads Manager
Designed and optimised paid social campaigns for customer acquisition and retargeting.
Different types of top of funnel and middle of funnel campaigns and ad creatives were tested during the process to find the winning creatives for each campaigns.
Google Ads
Managed Search, and Shopping campaigns to drive traffic and conversions.
Mailchimp
Built and executed segmented EDM campaigns, including automation workflows for abandoned carts, welcome series, and VIP customer retention.
Canva & Adobe Creative Suite
Created ad creatives and campaign visuals aligned with the brand’s identity.
Google Analytics 4 (GA4)
Monitored eCommerce performance, user behaviour, and ad attribution.