Store Activation through lead gen ads

While at Fone King, I came up with and executed the ‘Setting the World Record: Free Screensaver Day’ store activation. The goal? To create a buzz, connect digital marketing with in-store activity, and make Fone King more relevant to a wider audience, especially those who wouldn’t usually shop in a shopping centre. It was all about engagement, excitement, and making a lasting impression.

  • Engaging Experience
  • High Attendance
  • Brand Visibility
Results

Hundreds attended, created buzz and hype, wider and younger audiences were reached and engaged.

Strategy

Targeted Facebook Ads, Lead generation ads, Facebook Event promotion, elevated content strategy, EDM campaigns to targeted segments.

Engagement

New layers of audiences were reached and engaged with the event.

Marketing Tools

Meta Ads, Klaviyo (edm and sms), Canva, Capcut

Project Overview

Project Overview: The offline activation for Fone King was a strategic initiative aimed at bridging the gap between digital marketing and real-world engagement. This campaign successfully attracted hundreds of attendees, creating a vibrant atmosphere that enhanced brand visibility and customer interaction. Our approach combined targeted digital ads with on-site experiences, ensuring a memorable event for all participants.

Meta Ads Manager

Through lead ads I generated close 400 emails for the event and I set up an automation in klaviyo for these specific subscribers. Awareness campaigns for promoting the Facebook event was also super efficient.

Klaviyo

set up an automated welcome flow for the lead gen ads, so when someone signed up for the event (essentially RSVPing, allowing us to estimate attendance), they were automatically pulled into a three-step welcome email sequence. The result? A high open rate and CTR, thanks to an already highly engaged audience. On top of that, I created an additional EDM campaign targeting specific segments within the general database of 520,000 emails

Canva & Adobe Creative Suite

Created ad creatives and campaign visuals aligned with the storyline of the event.

Capcut

I used CapCut to create a three-part video series for the ad creatives, allowing me to target top-of-funnel audiences with a variety of content styles.