Beyond the ads
About Me
My Story
Marketing and business have always been my passion, but outside of the world of ROAS and growth strategies, life is a little different – though coffee remains a constant.
I moved to Australia 10 years ago, and seven years ago, I met Danielle – my partner – here in Sydney. In 2023, we welcomed our son, Artie, and life has been a whirlwind of playground visits, baby milestones, and adjusting to the fine art of parenting (still a work in progress).
I’m a coffee addict, no shame in admitting that. Exploring local cafés is almost a hobby at this point, though we do have a favorite spot near our place that keeps pulling us back.
I also love to read, mostly business, marketing, and self-development books. Since Artie was born, reading time has definitely taken a hit, but I’m making it a priority again. A few of my favorites:
📖 Never Split the Difference – Chris Voss
📖 Profit First – Mike Michalowitz
📖 Diary of a CEO – Steven Bartlett
Weekends? Usually involve coffee (shocking, I know), playgrounds, and swimming. We’re also thinking about signing Artie up for soccer soon, which is a whole new adventure.
