Flight Risk Brand Launch
Discover how remarkable results were achieved with the Flight Risk launch campaign, leveraging innovative strategies across digital platforms to maximise engagement.
- 5.6 ROAS on Meta
- 15 ROAS on Google
- Successful offline activation
Results
5.6 ROAS on Meta and 15 ROAS on Google, EDM database with thousands of early subscribers
Strategy
Paid Ads, EDM campaigns, SMS campaigns, content strategy
Engagement
Highly engaged audiences on different channels: social media, edm and sms
Marketing Tools
Ad Platforms: Meta Ads Manager, Google Ads (Search, Shopping)
CRM & Email Marketing: Klaviyo
Analytics & Reporting: Google Analytics 4 (GA4), Looker Studio
Project Overview
Project Overview: The Flight Risk Campaign was a pivotal project that involved a multi-channel digital marketing strategy. Our focus was on performance marketing, utilising platforms like Google and Meta to maximise reach and engagement. The campaign not only achieved impressive return on ad spend (ROAS) but also fostered significant brand awareness and customer interaction with our content strategy.
Ad platforms
Meta Ads Manager, Google Ads (Search, Shopping)
CRM & Email Marketing
Klaviyo
Analytics & Reporting
Google Analytics 4 (GA4), Looker Studio
Automation & Personalisation
Klaviyo Flows
SEO & Web Tools
Semrush, Hotjar (for user behaviour tracking)
E-commerce & CMS
Shopify
Creative & Content Production
Canva, Capcut, Photoshop