Takes on ads, creative, and why most marketing is just expensive noise.
Everyone's obsessing over bidding strategies and audience targeting. Meanwhile, the ad itself is doing all the work — or quietly killing your results. Here's what to look at first.
read →Generic ads still run. Generic ads still get approved. They just don't work anymore. Here's what's replaced them — and why most brands still haven't caught up.
read →After $10M+ in managed ad spend across Meta, Google, TikTok and more — here are the five lessons that actually changed how I think about paid advertising.
read →Articles are being written. The unfiltered version is already live on Instagram.
Ad breakdowns. Industry takes. The occasional unpopular opinion. Instagram and YouTube — both @theadjunkie.